Big Better Brand is the creative agency behind some of the most recognized names in business, media, and culture. Led by Julie Lokun and Kerry Brett, we transform businesses and personal brands — taking you from best-kept secret to undeniable category authority through strategy, visual identity, and earned media.
We bring your brand to life — crafting cohesive identity systems with colors, typography, messaging, and positioning that reflect who you truly are and resonate with the audiences that matter most.
Kerry Brett's lens has captured Stephen Tyler, Bill Belichick, and hundreds of high-profile leaders. We create celebrity-worthy visuals that get noticed, remembered, and trusted — because your image is your first impression.
Julie Lokun has built powerful brands and driven global recognition for high-profile clients through earned media, podcasting, publishing, and strategic positioning. We don't just market you — we make you undeniable.
Our clientele includes CEOs, entrepreneurs, authors, athletes, media personalities, and visionary founders who are already excellent at what they do — and are ready for the world to recognize it.
A proven three-step process that takes you from overlooked to undeniable
Brand Audit & Visibility Gap Analysis
We start with truth. Our comprehensive brand audit uncovers exactly where your brand is leaking authority and what it will take to position you as the undeniable leader in your space.
Outcome: Immediate clarity and a clear path forward
Brand Refinement & Authority Positioning
We craft and refine every element of your brand — from visual identity to messaging — so it reflects the full depth of your expertise and commands the respect you've earned.
Outcome: A brand that communicates credibility before you speak
Visibility Strategy & Earned Authority
Visibility without strategy creates noise. We deploy your brand into the right rooms, platforms, and conversations — so your authority compounds and your influence grows.
Outcome: Recognition that leads to lasting influence
Every client receives a personalized Brand Authority Roadmap — a strategic blueprint that guides your brand's growth for the next 12 to 24 months.
The experts behind some of the most recognized brands in business, media, and culture
Media Expert, Serial Entrepreneur & Brand Strategist
"Branding isn't about being louder. It's about being unmistakable — so the right people recognize your authority before you ever explain it."
Julie Lokun, JD is a media expert, serial entrepreneur, and the founder of Chicago's iconic Cre8tive Con. She builds powerful brands and drives global recognition for high-profile clients — helping entrepreneurs, founders, and thought leaders move from overlooked to undeniable.
As the founder of The Mediacasters, an omni-media company, Julie amplifies entrepreneurs through earned media, podcasting, publishing, and strategic brand positioning. With a background in law and communications, she brings both strategic rigor and editorial instinct to every brand she touches.
Branding Authority, Master Photographer & Podcaster
"The power of your brand is the key to unlocking fortunes untold."
Kerry Brett is the eye behind your brand — creating celebrity-worthy visuals that get noticed and remembered. From Stephen Tyler to Bill Belichick, she brings your story to life through the lens. Her award-winning portraits have graced the covers of The Boston Globe Magazine, Boston Common Magazine, and N Magazine.
A Master Photographer with the Professional Photographers of America and host of the top-rated Shot at Love podcast on Apple Podcasts, Kerry has spent nearly three decades building her reputation as one of the most trusted names in branding photography and visual storytelling.
Your expertise deserves a brand that reflects it. Book your complimentary 30-minute Brand Audit and take the first step from best-kept secret to category authority.